The Ultimate Guide for Making A Successful Tinder Profile

If you want to make a Tinder profile that gets matches, look no further. By the end of this article you'll see exactly what you need to have in place so your profiles isn't passed over like it's Egypt in 1582BC. Whether you’re on Tinder for dating, or you’re hoping to have a hookup, it all starts with getting more matches.

The Ultimate Guide for Making A Successful Tinder Profile
80% of men on Tinder are competing for the bottom 22% of female Tinder users.

Most Men Don't Get Matches

It’s no secret that men have a much harder time with Tinder dating than women do. But a quick look at the numbers behind this phenomenon is pretty staggering.

No Matches.

A 2016 study published in Advances in Social Networks Analysis and Mining showed:

  • Women get nearly 20 times more matches than men do.
  • 59% percent of women estimate liking less than 10% of the profiles that they see.
  • Only 9% of men reported being that selective.
  • While 33% of men reported “casually liking most profiles,”
  • ZERO women reported doing the same. That’s worth saying again, WOMEN DO NOT CASUALLY SWIPE RIGHT.
  • 93% of women ONLY like profiles that they’re attracted to.

A popular 2015 study published in Medium put this another way: 80% of men on Tinder are competing for the bottom 22% of female Tinder users.

I actually don’t love this study because it has an incredibly small sample size and relies on self-reporting. I prefer this 2017 analysis by Aviv Goldgeier, a data scientist at Hinge, that showed that the top 10% of men get 58% of all matches.

So what does this mean?

It means that you need to put yourself in the top 10% of men. Chances are if you’re reading this article you’re not in the top 10% of most attractive men. Luckily for you, neither are the writers or staff at Zirby.

And here’s the big secret: it’s not about being in the top 10% most attractive, it’s about having one of the top 10% best Tinder profiles.

You already know that your profile photo is immensely important. You’re about to learn the concrete steps you can take to make sure that your profile photo is better than 90% of the other ones out there.

Step 1 - Your Profile Picture

When a girl looks at your profile, she decides within a fraction of a second whether she’s going to swipe right or left on you, and she makes that decision almost exclusively on your profile picture.

Don’t get me wrong, your supplemental photos and your bio are important since she can preview your other photos before swiping right, but that doesn’t minimize the importance of the first.

After all, you’re communicating your values and how you view yourself by the choice of your first photo.  

We know this intuitively, and yet the overwhelming majority of guys use random pictures from Facebook or terrible bathroom selfies as their profile photos. 

What you DON'T want in your Profile Photo.

For starters, your profile photo should never be:

  • A selfie.
  • A poor quality photo (Bad lighting, taken with flash, or at night.)
  • A group photo (Save that for photo 2 or 3.)
  • A photo where your face is unclear (sunglasses = bad.)
  • A photo where you’re far away from the camera.

So what should your profile photo be?

We’ve got neuroscience to back us up on this. Last year scientists at ST&T Research hooked people up to eye trackers and brain scanners while they used Tinder and confirmed what we’re telling you- the brain doesn’t like to be confused, so the most attractive profile photo is:

  • A clean headshot, preferably showing the upper third of your body.
  • A high-quality photo, with a clear contrast between you and the background.
  • A photo of you alone. 
  • A photo without distracting “noise” in the background.
  • A photo where your face is clearly shown (NO SUNGLASSES!)

Let's see some real examples...

Group Photo for a Tinder Profile
Don't wear sunglasses in your Tinder photo.
Man playing guitar for his Tinder profile.

Let's meet my friend Jeff. Or at least, that's the name I made up for him. Anyway... here are some photos that Jeff has actually used for his previous Tinder profile... without much luck (despite the fact that they are exciting photos!)

You get the idea-- each of these photos has personality, and a couple of them could even be great 3rd or 4th photos, but none of them should be a primary profile photo. They each suffer from one or multiple of the problems we’ve outlined above.

Meanwhile, here are 2 other photos of Jeff that fit better into our rules. 

A clear Tinder headshot with good lighting.
A tinder profile picture with natural and clean lighting.

These are clear, in focus, high-quality photos, that I guarantee will stand out in the sea of mediocrity that is 90% of men on Tinder. 

Step 2: Everything else.

Choosing your Tinder profile picture is the obvious and most important first step. Beyond that, we still need to find the right Tinder bio, photos 2 through 6, and even talk about how to send a first message that stands out.

To make this process easier, we've put together a full course that will bring you through all of this in an easy and clear way.

Everything is covered from...

  • Writing a bio that is so irresistible, she messages you first.
  • Exactly what all your photos should be, 1-6, with REAL examples of what works and what doesn't work for each.
  • Feedback reviewing real Tinder profiles.
  • And more...

You can learn more about Tinder 10X here.